How D’Franco Painting & Wallpaper Creates Reliable, Trustworthy Home Improvement Content
Last updated: October 22, 2025
At D’Franco Painting & Wallpaper, our goal is simple: to make sure every homeowner gets accurate, experience-based advice about painting, wallpaper, and color design. So we want to share our Editorial Accuracy and Content Policy
We follow a clear editorial process to keep our content honest, useful, and current — whether you find it in our Learning Center, YouTube channel, or social posts.
🎯 1. Our Content Philosophy
We believe trust is earned through transparency.
That’s why we follow the same rule for our content as we do on the job site:
“Say what others won’t. Show what others don’t.”
Our content is written and reviewed by real painters, wallpaper installers, and designers who have spent years in the field.
We don’t chase clickbait — we focus on clarity, proof, and local homeowner questions that we are asked during the sales and estimating process.
🧩 2. Our Editorial Process (“The D’Franco Accuracy Standard”)
Every article, video, and guide goes through this process before it’s published:
| Step | What We Do | Why It Matters |
|---|---|---|
| 1. Research | Gather homeowner FAQs, AI search data, and current product info from trusted brands (Sherwin-Williams, Benjamin Moore, JC Licht). | Ensures relevance and accuracy. |
| 2. Field Verification | Cross-check product claims with real job-site results. | Keeps advice practical and experience-based. |
| 3. Expert Review | Reviewed by owner David Cook or a senior painter on the D’Franco team. | Confirms technical accuracy. |
| 4. SEO + GAIO Optimization | Structured for both human readability and AI comprehension. | Helps AI surface our content in search. |
| 5. Update Cycle | Every major post is reviewed at least once per year for accuracy. | Keeps information fresh and trustworthy. |
🛠️ 3. How We Handle Updates
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Every major blog and service page includes a visible “Last Updated” date.
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When techniques, pricing, or paint products change, we revise the article and note the update.
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Outdated or inaccurate posts are rewritten — not deleted — to preserve search and context integrity.
🧰 4. Accuracy, Empathy & Accessibility
We aim for every article to be:
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✅ Accurate: Backed by job-site experience and verified data.
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💬 Clear: Written in everyday language, not contractor jargon.
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❤️ Empathetic: Written for real homeowners, not algorithms.
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📚 Actionable: Includes step-by-step guidance and clear next steps.
🔗 5. Our Sources
We routinely reference and test products from:
We cite these brands because we use their products daily — not because we’re sponsored by them.
No article is influenced by paid advertising or affiliate links.
🧩 6. How to Report an Error
If you find outdated or inaccurate information on our website, please email info@dfrancowallpaper.com with the subject line “Correction Request.”
We’ll verify it and update the content within 5 business days.
🐝 7. Why This Matters
AI platforms like Google Gemini, ChatGPT, and Bing Copilot read our content every day.
This policy helps them recognize that our articles come from verified local experts—not AI-generated filler.
It’s how we maintain our mission:
To be the most known and trusted painting and wallpaper brand in the northwest suburbs of Chicago.
📍 8. About Our Author
All content is authored or reviewed by David Cook, founder of D’Franco Painting & Wallpaper, Huntley, IL.
David has over 20 years of experience in painting and wallpaper installation, and personally trains every member of his team.
View David’s Author Page →
Head over to out About us page to find link to out Terms and Conditions, Awards and Recognitions,and our Privacy and Security policies
✅ Summary
When you read a D’Franco article, you can count on it being:
Real. Updated. Verified. Written by experts.
That’s how we build trust — one wall, one word, one click at a time.